optinmonster smart tags
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How to Use Smart Tags in OptinMonster

Are you a business owner who wants a boost in the growth of their website business? Or are you someone who is using OptinMonster and confused about how to set up smart tags in it?

If yes? Then this article will be a complete guide for you to use and set up smart tags in OptinMonster. We will tell you everything about the basics and then the actual process behind ‘how to use Smart tags’. 

So, let’s start from the basics

What is OptinMonster?

OptinMonster is the most popular conversion rate optimization software and it is also a very essential WordPress plugin. It allows us to convert abandoning website visitors into email subscribers and customers. It also helps us to get more email subscribers and sales very quickly.

In other words, OptinMonster is an application or plugin which lets us create various types of campaigns, pop-ups, or opt-in forms for our site to generate more leads, sales, and subscribers.

It was founded by Syed Balkhi in 2013. And today it is used by over 1,000,000 websites.

Features of the OptinMonster-

  • It has a feature called Drag ‘N’ Drop Builder which helps us to create our website without writing any code.
  • It creates a campaign to grab the attention of website visitors.
  • It has multiple form design templates.
  • It has an option to add custom HTML and CSS to forms.
  • It can create unlimited forms for different posts on your site
  • It can clone forms for instant A/B testing
  • Also, the exit-intent to only show popups as visitors are about to leave
  • It has easy integration with all major email marketing services
  • It has an easy and user-friendly native WordPress user interface.
  • And much more… 

We have already written a bunch of guides on using features of OptinMonster, You can check it out from here

How to Get Started with Exit-Intent Popups on OptinMonster

How to Boost Sales with Countdown Timer Popups?

How to Create Easy Notification Bars for Your WooCommerce Website?

How much does OptinMonster cost?

The pricing of OptinMonster depends upon the package you are planning to purchase. Currently, they are offering 4 different packages. Below we have mentioned the details of the plans/packages they are offering-

  • Basic Plan ($9 per month): This plan can only work on one website, with limited features For example 3500 pageviews.
  • Plus Plan ($19 per month): This plan can work for two websites only with 15,000 pageviews.
  • Pro Plan ($29 per month): This plan can be accessible for up to three websites with 50,000 pageviews. Most of the experts opt for this plan that is why this plan is also called “Expert’s Pick”.
  • Growth Plan ($49 per month): This plan can be accessible for up to 5 websites with 250,000 pageviews including every professional feature OptinMonster offers.

Also after purchasing if you didn’t like the application over the first 14 days, you can get a full refund of it. 

Don’t wait, Get the OptinMonster License now.

What are Smart Tags?

Smart tags are a small combination of code that can be used to add relevant information like dynamic texts to the campaign.

In other words, if you want to show a visitor’s name, day, date, week, etc in the campaign then with the help of smart tags you can easily show them using specially formatted placeholder text. 

For example one of the most popular smart tags is {admin_email} which is the default smart tag used in the send to the email address field.

Smart tags look like


Some Examples of how Smart Tags look like

  • {{day}}: The current day of the week
  • {{month}}: The current month (e.g. “January”)
  • {{year}}: The current year (e.g. “2019”)
  • {{date}}: The current date
  • {{city}}: The visitor’s city
  • {{state}}: The visitor’s current state if it exists
  • {{postal_code}}: The same as {{zip}}
  • {{country}}: The visitor’s current country
  • {{page_url}}: The URL of the current page
  • {{pages_visited}}: The number of pages the user has visited
  • {{time_on_site}}: The amount of time the user has spent on the site in milliseconds
  • {{campaign_name}}: The name of the current campaign

Benefits of using Smart Tags

According to a study by Jupiter Research and Annuitas Group, it is found that if a brand uses personalization on its website then it starts getting 20% more sales opportunities and 18x more revenue.

And these personalizations can be done by using Smart tags.

We have mentioned some other benefits of using Smart tags below-

  • It makes the website visitors attracted towards your offer.
  • The predefined smart tags in campaigns give a personal touch to the website subscribers.
  • It also helps them to understand that they are live campaigns.
  • It gives you better results which can be further used to launch more profitable campaigns.

Now, as we have learned much about the basics, let’s get to the actual process.

How to Set Up Smart Tags in OptinMonster?

The setup of smart tags in OptinMonster is very easy. You can either use predefined smart tags or define your own custom Smart Tags.

Below we have mentioned the whole process into 3 simple steps-

Step 1- Creating a campaign

  • Open The OptinMonster dashboard and create a campaign (such as opt-in forms).
  • Once we create it, we can add or edit a text element in the campaign builder. 

Step 2- Choose predefined Smart Tag

  • To add smart tags, select the { } curly brackets button on the text editor to choose the predefined smart tag.
  • Once you select the { } curly brackets, It will automatically show you smart tags that you can use.
  • Select the one you want and it will be automatically added to the text field editor.

(Optional- Define the default value you would like to use for the Smart Tags, in case the tag cannot find the necessary information.)

Step 3: Save the changes

  • Once you are finished with all the steps mentioned above, click on the “Save changes”.
  • And once the campaign is live, the smart tags will be replaced with dynamic content.

And then it is ready to use.

So, this is how we can use or set up smart tags in OptinMonster. Smart Tags are the best way to get things more organized and to boost the growth of your online business. Using these steps can help anyone to boost their revenue and sales.

We hope this article was helpful for you.

Thank you.



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Howdy Geeks, I'm Aditya, a young passionate blogger & digital marketer from India. Living a digital life since 2011 and helping people optimize their websites. Get me On Facebook Instagram

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