Importance Of Digital Marketing: How Does Digital Media Play A Major Role

The internet has provided huge opportunities for both businesses and individuals. The number of active users on the internet is in the millions and continues to grow every day. Nowadays, most businesses have their own websites, blogs, and social media handles to maintain their online presence.

Additionally, the use of the internet has opened the doors to online shopping. According to the latest statistics, around 75% of users on the internet buy products or services through online platforms. Out of these percentages, 31% shop at least once a month, 24% shop once every two weeks, and 20% shop once a week.

As a result, businesses have shifted their attention from traditional marketing methods to digital marketing.

What Is Digital Marketing?

Digital marketing is the method of carrying out marketing activities across various digital channels through the use of the internet. This can be either used individually or done along with traditional marketing.

In comparison, digital marketing has a higher chance of spreading brand awareness, increasing conversion rates, and generating leads. Currently, it has become a vital practice for any business as it has the potential to reach a wider audience. This helps to give a competitive edge in the market as well.

Businesses and corporations can practice digital marketing in the following ways –

Pay Per Click Ads (PPCs)

As one of the paid forms of advertising or inorganic marketing, PPCs are the easiest way to target your consumers. You can rent out ad space on top blogs, websites, or search engines to display your product or service. Thereafter, you will have to pay only when the consumer clicks on your ad.

Affiliate Marketing

Think of this as a referral program. Here, you have to generate a special link through which influencers and other individuals can advertise the products for you. This is a great way to get more leads, and you can reward the influencers in either rewards or other forms of payment.

Email Marketing

Nowadays, emails have become a great way of acquiring potential customers. You can either invite them to give their email IDs or try to send cold emails. However, be sure not to come off as spam or your reputation may be dented.

Content Marketing

Quality content is the most important aspect of digital marketing. Moreover, you have to be regular and create content such as blog posts, articles, infographics, and other forms of digital media.

Search Engine Optimization

This can be considered as a part of Content marketing. It is the use of relevant keywords and optimizes your content accordingly. Generally, this is used to rank your content higher in the search results to generate organic traffic.

Social Media Marketing

Once you’ve created quality content and applied SEO, you can further share it on your official social media handles. This includes popular online platforms like Facebook, Instagram, Twitter, and LinkedIn, to name a few. Doing this helps to reach a wider audience as users can further share their content if they like it.

Online Public Relations

Practiced along with social media marketing, online PR refers to engaging with customers on social media handles. This is done to ensure maximum customer satisfaction. It also involves securing online coverage through influencers, news channels, or by creating viral content.

Importance Of Digital Media In Digital Marketing

Digital media is simply a part of content marketing, as described above. However, it comprises videos, infographics, and images that can be used for digital marketing. Out of these, videos are considered as the best form of content as it is easily understood by consumers.

Here are some of the reasons why you should emphasize digital media.

Increase Organic Traffic

Organic marketing is an unpaid form of marketing where you can reach a wide audience through your content alone. However, it needs to be high in quality and optimized through SEO. Additionally, it has been found that around 50% of consumers will search for videos for the product they are about to purchase.

Catch A Consumer’s Attention

By creating quality content, you can rest assured that you will generate potential leads in no time. Therefore, focus on creating stories with your content and visualize your ideas into videos. You can create intros and outros for your videos as well. For this, you can try the free online promo video maker that has no watermark.

Ranking Higher In Search Results

With the help of SEO, you can easily rank higher in the search results whenever a consumer searches for a product. As a result, they will be more inclined to click on your link and not your competitor’s. You can also gain fame easily if your content goes viral on social media.

Increase Brand Awareness

Social media is the best way to get your content across with minimal budget and effort. Make sure to interact with your consumers on a daily basis. This will help to generate PR, and your content will be shared easily. As a result, your business will become widely known, and you can generate higher conversion rates.

Customer Satisfaction Through Entertainment

According to the latest statistics, 55% of the consumers intake content through videos thoroughly. Hence, make sure that you make quality videos to appeal to a wide range of consumers. Additionally, ensure that the video is rightfully edited as well. You can easily start with InVideo as it is a free video editor no watermark. It has some helpful features as well.


To summarize, you should try to use more digital media in your digital marketing plan. It will help you get more organic traffic and is easier on your budget as well. However, do not try to overdo it as it can have a negative impact as well.

Make sure that your content is engaging and attractive. It should delight consumers at every stage while making a purchase. Refrain from pop-up ads and sending cold emails. This will appear as spam, and you will be flagged by the search engines.

Accordingly, focus on creating content on a daily basis. Digital marketing is an ongoing process and is not to be done only once. Get hold of online tools that can help you send email newsletters, schedule posts on social media, and track your ad campaigns. Understanding these statistics will help make better decisions and create the type of content that is better consumed by the audience.

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